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REI Fail #2 – Make It Stop

Someone please call REI. Whoever is running their mobile marketing is asleep. We’re coming up on ski season and skiers and boarders alike will be keeping a close eye on snow conditions.  REI is...

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The Bellevue Collection App Promotion Fail

I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience...

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GoWallet Forgets That It’s A Mobile App

I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime,...

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