REI Fail #2 – Make It Stop
Someone please call REI. Whoever is running their mobile marketing is asleep. We’re coming up on ski season and skiers and boarders alike will be keeping a close eye on snow conditions. REI is...
View ArticleThe Bellevue Collection App Promotion Fail
I was recently at the Hyatt Hotel in Bellevue, WA and noticed the following sign as I walked through one of the many passageways and bridges that connect the hotel to the broader shopping experience...
View ArticleGoWallet Forgets That It’s A Mobile App
I was standing in line at the grocery store the other day, loyalty card in-hand, when I saw an image of a mobile phone on a nearby display. On it was printed, “Access Your Gift Cards – anytime,...
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